Carmensa is a luxury footwear brand that has its stores only in high-end malls and posh localities. When new luxury footwear brands were launched in the market, the tough competition resulted in a decrease in Carmensa's sales. To deal with this crisis, Grace, the CEO of Carmensa, decides to lower the prices of its products and launch an advertising campaign that would highlight the affordability factor of luxury footwear at its stores. In the context of managerial roles, which of the following decisional roles is Grace illustrating in this scenario?

Question

Quizplus · Accepted Answer

Grace is illustrating the entrepreneur role by making a strategic decision to lower prices and launch an advertising campaign to deal with the crisis of decreasing sales. The entrepreneur role involves taking risks and making decisions to initiate change in response to opportunities or threats in the external environment.

Carmensa Is a Luxury Footwear Brand That Has Its Stores