Zimway Inc. is a small-scale manufacturer of linen. Couture Corp., a big apparel brand, purchases linen from Zimway in large quantities. Zimway, otherwise, has very few clients, and most of them purchase linen occasionally and in minimal quantities. Therefore, business ties with Couture is crucial for Zimway's survival and success. In the context of the specific environment, which of the following concepts is illustrated in the scenario?

Question

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The scenario depicts buyer dependence, which refers to a situation where a firm is dependent on a single or a few large customers for its survival and success. Zimway depends on Couture Corp. for the bulk of its business, as it has only a few other customers who purchase linen occasionally and in small quantities. Therefore, if Couture Corp. were to cease patronizing Zimway, the latter's business would suffer significantly.