Trendown Inc. has launched a plan to completely transition from a clothing retailer to a cosmetic brand by the end of the year. It has 24 stores across the city, and the management sets a target to transition two stores by the end of each month. In this scenario, Trendown Inc.'s monthly target is an example of a _____.
A) capstone goal
B) passive goal
C) distal goal
D) proximal goal

Question

Quizplus · Accepted Answer

Trendown Inc.'s monthly target is an example of a proximal goal which refers to short-term goals that need to be achieved to reach the organization's larger or distal goals in the long term. In this case, transitioning two stores every month is a short-term goal that is necessary to fully transition to a cosmetic brand by the end of the year.