Jonah, the chief marketing officer of an apparel company, is responsible for formulating a plan that details the countries that the company will venture into during the next three years. When developing the plan, he has to consider the political environment, the ease of doing business, and competition in those countries. In this scenario, Jonah will most likely be contributing to developing the company's _____.

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As the CMO, Jonah is responsible for developing a plan that outlines the company's long-term goals and objectives. This is typically done through a strategic plan, which involves analyzing the external environment, identifying opportunities and threats, and formulating a plan for achieving the company's objectives. A strategic plan typically covers a period of three to five years and provides guidance for making decisions at all levels of the organization. The other options - single-use, tactical, and operational plans - are more short-term and focused on specific goals or actions.

Jonah, the Chief Marketing Officer of an Apparel Company, Is