Robert has a list of characteristics that he wants his new house to have, and he has listed every item in that list in their order of importance to him. Among the items on his list, the proximity to a bus stop has the highest priority as it is his primary means of commuting, and the street name has the lowest priority. In this scenario, Robert is using _____ to make a rational decision.
A) absolute comparisons
B) relative comparisons
C) benchmarking
D) satisficing

Question

Quizplus · Accepted Answer

Robert is using a method of prioritizing his list based on the relative importance of each characteristic. This is known as relative comparisons. He is not comparing each characteristic to an absolute standard or benchmark, nor is he settling for the first satisfactory option, which are the definitions of benchmarking and satisficing, respectively.

Robert Has a List of Characteristics That He Wants His