Ziff Corp. was a leading electronics firm for about three decades. As new competitors entered the industry, Ziff Corp's market share dropped. The managers at Ziff Corp. refuse to change any of their strategies, as they believe that their existing strategies will get them back to becoming the market leaders as they did in the past. This scenario is an example of _____.
A) distinctive competence
B) strategic dissonance
C) strategic uncertainty
D) competitive inertia

Question

Quizplus · Accepted Answer

This scenario is an example of competitive inertia, which refers to a company's reluctance or inability to change its strategies in response to new industry conditions or competitive pressure. Ziff Corp's managers are holding on to the belief that their existing strategies will work, despite declining market share, indicating a lack of adaptability and resistance to change.

Ziff Corp Was a Leading Electronics Firm for About Three Decades