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Jameson&Dawson Has Four Strategic Business Units (SBUs)-Agriculture, Automobiles, Advertising, and Accommodations

Question 29

Multiple Choice
Jameson&Dawson has four strategic business units (SBUs)-agriculture, automobiles, advertising, and accommodations. The agriculture industry is a rapidly growing industry, and Jameson&Dawson's SBU holds majority of the market share in the industry. Hence, the company earns large profits from its agriculture unit and invests majority of its funds in it. In the context of the BCG matrix, which of the following categories of SBUs best describes the agriculture unit?

Jameson&Dawson has four strategic business units (SBUs) -agriculture, automobiles, advertising, and accommodations. The agriculture industry is a rapidly growing industry, and Jameson&Dawson's SBU holds majority of the market share in the industry. Hence, the company earns large profits from its agriculture unit and invests majority of its funds in it. In the context of the BCG matrix, which of the following categories of SBUs best describes the agriculture unit?


A) Stars
B) Cash cows
C) Question marks
D) Dogs

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