Maymart Inc. sells its products at the lowest prices in the industry, and it believes that this is the best way to stay ahead of its competition. It has also not compromised on the quality of its products as Maymart's suppliers and vendors sell best quality raw materials at the lowest prices. In the context of Porter's positioning strategies, which of the following strategies has been adopted by Maymart?
A) The cost leadership strategy
B) The differentiation strategy
C) The price-fixing strategy
D) The diversification strategy

Question

Quizplus · Accepted Answer

Maymart Inc. has adopted the cost leadership strategy by offering its products at the lowest prices in the industry while maintaining the quality of its products. This is in line with the primary objective of the cost leadership strategy, which is to become the lowest-cost producer in the industry while maintaining acceptable quality.