Ian Auto manufactures agricultural equipment. Its agricultural equipment is very popular in countries that have majority of their income coming from agricultural products. In the context of industry-level strategy, Ian Auto is most likely using a(n) _____.

Question

Quizplus · Accepted Answer

Ian Auto is most likely using a focus strategy, as it is targeting a specific market segment (countries where the majority of income comes from agricultural products) with its specialized agricultural equipment.

Ian Auto Manufactures Agricultural Equipment