SweetCream is an ice cream manufacturer. It sells Guilt-Free, a zero-calorie ice cream, which competes with FlavorBell's MooSweet, a low-calorie ice cream. FlavorBell reduces MooSweet's prices to match Guilt-Free's prices. Identify the strategic move that is most likely being implemented by FlavorBell in this scenario.

Question

Quizplus · Accepted Answer

By reducing MooSweet's prices to match Guilt-Free's prices, FlavorBell is implementing an attack strategy. The aim of this strategy is to attract customers away from SweetCream and towards FlavorBell by offering a lower-priced alternative.

SweetCream Is an Ice Cream Manufacturer