A(n) _____ is a countermove, prompted by a rival's attack, that is designed to defend or improve a company's market share or profit.
A) response
B) attack
C) recovery
D) acquisition

Question

Quizplus · Accepted Answer

A response is the countermove made by a company in reaction to a rival's attack. It can include defensive measures designed to maintain market share or offensive measures to improve it. Options B, C, and D may also be implemented as part of a response strategy, but they are not the best overall answer to the question.

A(n) _____ Is a Countermove, Prompted by a Rival's Attack