BoundStar and ClipKlik are two of the biggest companies in the smartphone industry. When BoundStar launched a new ultra-slim smart phone, ClipKlik also shortly launched a super-sleek smartphone. Phones launched by both the companies are similar in quality and build. ClipKlik will be able to remain competitive in the market though BoundStar launched its phone before ClipKlik. Which of the following strategies was used by ClipKlik to defend its market share?
A) A response strategy
B) An amalgamation strategy
C) A recovery strategy
D) An acquisition strategy

Question

Quizplus · Accepted Answer

ClipKlik used a response strategy to defend its market share by launching a similar super-sleek smartphone shortly after BoundStar launched its ultra-slim smart phone. This allowed ClipKlik to remain competitive in the market despite BoundStar launching their phone first.

BoundStar and ClipKlik Are Two of the Biggest Companies in the Smartphone