To attract the right customers, Wedroom, a wedding planning firm, has its office redecorated in various wedding themes. It also has smart sensors in its workspaces that sense temperature and brightness and adjust to the environment accordingly. This scenario best illustrates _____.

Question

Quizplus · Accepted Answer

The scenario best illustrates organizational innovation, as Wedroom is introducing new ideas and concepts to attract customers and improve their business operations through the addition of smart sensors. Reverse engineering involves dismantling a product to understand and replicate its design, which is not applicable in this scenario. Corporate entropy refers to the gradual decline of a business over time, which is not evident here. Agile development is a software development approach, which is not relevant in this scenario.

To Attract the Right Customers, Wedroom, a Wedding Planning Firm