When LED televisions started becoming popular in the city of Jazetta, all the electronic stores in the city stopped selling CRT televisions. Following this, LED televisions dominated the market and became the accepted market standard for televisions in the city. In the context of innovation streams, this scenario best illustrates _____.
A) a dominant design
B) the compression approach to innovation
C) the experiential approach to innovation
D) a design iteration

Question

Quizplus · Accepted Answer

The scenario described indicates the emergence of a dominant design in the market. The dominance of LED televisions over CRT televisions reflects a shift towards a standardized design that becomes widely accepted in the market.

When LED Televisions Started Becoming Popular in the City of Jazetta