When cell phones were introduced, most customers stopped using landline telephones. Eventually, cell phones almost entirely replaced landline telephones and became the accepted market standard for phones. In the context of innovation streams, this scenario best illustrates _____.
A) a dominant design
B) the compression approach to innovation
C) the experiential approach to innovation
D) a design iteration

Question

Quizplus · Accepted Answer

The scenario described in the question is an example of a dominant design, where a particular design or technology becomes the accepted standard in a market, such as cell phones replacing landline telephones.

When Cell Phones Were Introduced, Most Customers Stopped Using Landline