Sun Technologies, a cell phone manufacturing company, decided to change the operating system of its phones to eliminate the problems faced by the users while using the current operating system. Before implementing the change, the marketing team of the company started creating advertisements that informed the users about the benefits of the new system in an attempt to make them believe that the change is for the better. In the given scenario, Sun Technologies is in the _____ phase of organizational change.

Question

Quizplus · Accepted Answer

Sun Technologies is in the unfreezing phase of organizational change, as they are preparing the users to accept the change and getting them ready for the new system. This phase involves creating awareness about the need for change and motivating people to change their behavior or attitudes towards the change.

Sun Technologies, a Cell Phone Manufacturing Company, Decided to Change