Lochmonden already has a company registered under the name of CreateOne. The Aldemeren company with the same brand name was not able to enter Lochmonden market. Hence, the Aldemeren CreateOne had to start a new company in the name of OneCreate to enter the market in Lochmonden. This scenario is an example of _____.
A) strategic alliance
B) direct foreign investment
C) direct export
D) joint venture

Question

Quizplus · Accepted Answer

This scenario is an example of direct foreign investment, where a company establishes a new entity in a foreign market to operate under a different name due to trademark or brand name conflicts.

Lochmonden Already Has a Company Registered Under the Name of CreateOne