Westburn Inc., a fast-food restaurant chain in Beachden, a European country, opens six outlets in Valcoast, an Asian country. It customizes the menu for the new outlets according to the preferences of the people of Valcoast. This scenario most likely exemplifies the concept of _____.

Question

Quizplus · Accepted Answer

Westburn Inc. is customizing the menu for the new outlets based on the preferences of people in Valcoast. This means they are adapting to the local market, making B the correct answer. A may be a valid option if Westburn Inc. kept the same menu and marketing strategy as in Beachden. Licensing and franchising are not mentioned in the scenario.