Crimson Corp., an electronics manufacturer in Mallowdeer, plans to enter a foreign market. It wants to establish its new office in Ostview. Which of the following is a qualitative factor that Crimson Corp. should consider while choosing the new office location?

Question

Quizplus · Accepted Answer

Qualitative factors are those that cannot be measured and can only be evaluated subjectively. Company strategy is a qualitative factor because it relates to the goals and objectives of the company and how the new office location aligns with those goals. Tariff and nontariff barriers, transportation costs, and exchange rates are all quantitative factors that can be measured objectively.