Ampertonde, a company that sells consumer durables, decides to take its top 20 best-performing salespeople on a cruise for two weeks. However, the management mandates that the other salespeople who are not among the top 20 will have to report for work during those two weeks. Which of the following theories of motivation does this scenario best illustrate?
A) Reinforcement theory
B) Equity theory
C) Alderfer's ERG Theory
D) McClelland's Learned Needs Theory

Question

Quizplus · Accepted Answer

Reinforcement theory is illustrated here as it involves rewarding the top performers (positive reinforcement) to encourage desired behavior (high sales performance).

Ampertonde, a Company That Sells Consumer Durables, Decides to Take