Punishing an offender severely to serve as an example to others achieves the goal of:

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General deterrence is when punishment is used to discourage potential offenders from committing a crime by creating the fear of similar consequences. Severe punishment is believed to be an effective way of sending a message to others who might be thinking of committing a similar offence, thus serving as an example to them. Rehabilitation involves the process of reforming an offender to become a law-abiding citizen, specific deterrence is where the punishment is designed to discourage the offender from engaging in the same criminal behavior, and incapacitation is where the offender is removed from society so that they can no longer commit crimes.

Punishing an Offender Severely to Serve as an Example to Others