Sun Downers is a company that manufactures sunglasses for women. Stephanie, the owner of the company, meets with her subordinates regularly to discuss new designs and attractive offers that would appeal to the company's targeted customer base. One of her employees suggests that the company should launch a new collection of aviator sunglasses for the upcoming season. In this case, the employee's suggestion is an example of _____.

Question

Quizplus · Accepted Answer

The employee's suggestion to launch a new collection of aviator sunglasses is an example of upward communication, as the suggestion is being presented by a subordinate to a higher-level employee or the owner of the company. Downward communication refers to communication from higher-level employees or management to lower-level employees, horizontal communication refers to communication between individuals or departments at the same level within the organization, and informal communication refers to communication that occurs outside of official organizational channels, such as through gossip or personal conversation.

Sun Downers Is a Company That Manufactures Sunglasses for Women