Purple Dust is a digital marketing company. All the computers used by the employees are pre-installed with a software program called Time Doctor to monitor their browsing activities. The software helps the managers determine whether the employees are using the Internet for purposes other than business. This is an example of _____.
A) normative control
B) bureaucratic control
C) concertive control
D) objective control

Question

Quizplus · Accepted Answer

Objective control involves using observable measures of employee behavior or output to assess performance, such as monitoring software to track internet usage.

Purple Dust Is a Digital Marketing Company