Chenrezic Music Stores, a chain of stores selling musical instruments, is trying to improve its customer service. While examining its checkout data, it learned that people who buy guitar covers also buy guitar straps and vice versa. In this scenario, the use of data mining to find better ways to improve customer service has also led to the discovery of a(n) _____.

Question

Quizplus · Accepted Answer

The discovery of customers who buy guitar covers and guitar straps together indicates an affinity pattern, which is a data mining technique used to identify relationships among items or activities.

Chenrezic Music Stores, a Chain of Stores Selling Musical Instruments