DizMart, a supermarket, is trying to improve the sales of its in-house packaged oats. While examining checkout data, DizMart learned that people who buy packaged oats also buy packaged milk. In this scenario, the use of data mining to find ways to improve sales of packaged oats also led to the discovery of a(n) _____.
A) sequential pattern
B) affinity pattern
C) data cluster pattern
D) extrapolative pattern

Question

Quizplus · Accepted Answer

The discovery that customers who buy packaged oats also buy packaged milk is an example of an affinity pattern. An affinity pattern identifies products or services that are frequently purchased together.

DizMart, a Supermarket, Is Trying to Improve the Sales of Its