The bookselling industry was revolutionized by ________.

Question

Quizplus · Accepted Answer

Big Data refers to the extensive use of statistical compilation and analysis. Before online selling, brick-and-mortar bookstores could collect data about book sales only to make their projections about consumer interests and trends. With the advent of Amazon, suddenly a vast array of information about consumer preferences became available for tracking: what customers bought, what they looked at, how they navigated the site, and what they were influenced by. The challenge for Amazon was to identify which statistics were persistent and predictive and to use this information to develop algorithms to forecast which books customers would like to read next.

The Bookselling Industry Was Revolutionized by ________