Phyllis Stintson needs to decide whether to start a campaign against deforestation in Indonesia. Though her research team has provided substantial information on the high feasibility of the project, Stintson does not go ahead with the project. If Stintson made her decision by drawing unconscious references from several different experiences in the past, her decision is most likely influenced by which of the following?
A) optimization
B) intuition
C) fundamental attribution error
D) framing effect
E) anchoring bias

Question

Quizplus · Accepted Answer

Intuition is a highly complex and highly developed form of reasoning that is based on years of experience and learning. The key to using intuition in decision making is neither to abandon nor to rely solely on intuition, but to supplement it with evidence and good judgment.

Phyllis Stintson Needs to Decide Whether to Start a Campaign