Using data obtained from customers' activities on their e-commerce site,businesses can also make suggestions for relevant products while customers are shopping,as well as identify general trends and patterns to be used for future marketing activities.

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Data obtained from customers' activities on an e-commerce site can be used to make personalized product suggestions while customers are shopping, and identify general trends and patterns for future marketing activities. This is one of the main benefits of using data analytics in e-commerce.

Using Data Obtained from Customers' Activities on Their E-Commerce Site,businesses