In his measure of "need for cognition" (the degree to which people like thinking and problem-solving),Dr.Jonason asks his participants to rate their agreement with the following statement: "People who think a lot are really lame." What is the problem with this question?

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The problem with this question is that it is a leading question. A leading question is one that suggests a particular answer or steers respondents towards a particular response. By suggesting that people who think a lot are "lame," the question may influence participants to view thinking and problem-solving negatively, even if they may not actually feel that way. This could lead to inaccurate results in measuring an individual's need for cognition.

In His Measure of "Need for Cognition" (The Degree to Which