Genepa Corporation manufactures home appliances and other electronic products. Genepa is planning to introduce a new refrigerator model. The marketing manager at Genepa has developed a marketing plan for this new product and wants to communicate this plan to all the employees in the marketing department. Which of the following is most likely to be the best form of communication for communicating this plan?

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Written communication includes letters, e-mail, instant messaging, organizational periodicals, and any other method that conveys written words or symbols. Written business communication today is usually conducted via letters, PowerPoint, e-mail, instant messaging, text messaging, social media, apps, and blogs. When it's printed, both the sender and receiver have a record of the communication, and the message can be stored for an indefinite period. The marketing plan is likely to contain a number of tasks spread out over several months. By putting it in writing, those who have to initiate the plan can readily refer to it over its lifespan.

Genepa Corporation Manufactures Home Appliances and Other Electronic Products