Nike is using ________ to perpetuate its organizational culture when employees reminisce about the days when Oregon track star Steve Prefontaine worked to make running a professional sport.

Question

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Today, a number of senior Nike executives spend much of their time serving as corporate storytellers. When new hires hear tales of Oregon running star Steve Prefontaine's battles to make running a professional sport and attain better performance equipment, they learn of Nike's commitment to helping athletes. Stories such as these circulate through many organizations, anchoring the present in the past and legitimizing current practices.

Nike Is Using ________ to Perpetuate Its Organizational Culture When