Liz Is the Lead Editor for a Small, City Newspaper

Liz is the lead editor for a small, city newspaper. One of her advertising sales representatives is pulling in a lot of restaurant clients. Liz realizes that the representative is quite knowledgeable about food and speaks quite elegantly when describing different dishes. She has begun discussing with the representative the possibility of collaborating with a writer to include a weekly restaurant review that includes the representative on the byline. After the first couple of reviews, the representative is able to increase ad sizes and sales. He is very happy with his new job diversification. Which aspect of creating a positive organizational culture is Liz utilizing?

A) rewarding more than punishing
B) building on organization strengths
C) emphasizing individual vitality and growth
D) creating loose management oversight
E) using narrow spans of control