Passion for change among entrepreneurs is greatest when work roles and the social environment encourage them to put their creative identities forward.

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Situations can also influence the extent to which idea champions are forces for change. Passion for change among entrepreneurs is greatest when work roles and the social environment encourage them to put their creative identities forward. On the flip side, work roles that push creative individuals to do routine management and administration tasks will diminish both the passion for and implementation of change.

Passion for Change Among Entrepreneurs Is Greatest When Work Roles