Representative Betsy Markey said she believes that what really makes a difference in legislative campaigns is

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One-on-one contact with potential voters allows for a personal connection to be made and for the candidate to understand and address the concerns of the individual. This can lead to a more engaged and motivated base and ultimately result in more votes. Fundraising, phone banking, and negative campaigning can all play a role in a campaign, but the personal touch of individual conversations can make the biggest impact. Surfacing support from party loyalists is also important, but without appealing to a broader electorate, it may not be enough to win the race.

Representative Betsy Markey Said She Believes That What Really Makes