Both Coca-Cola and PepsiCo have pursued __________ by purchasing some of their major bottlers.
A) forward vertical integration
B) backward vertical integration
C) forward horizontal integration
D) backward horizontal integration

Question

Quizplus · Accepted Answer

Forward vertical integration refers to a company acquiring one of its suppliers, while backward vertical integration refers to a company acquiring one of its buyers. Since Coca-Cola and PepsiCo have purchased major bottlers, which are their suppliers, this is an example of forward vertical integration.

Both Coca-Cola and PepsiCo Have Pursued __________ by Purchasing Some