The electronic version of the basic retail strategy of selling directly to customers is __________.
A) e-business
B) B2C
C) B2G
D) B2B

Question

Quizplus · Accepted Answer

B2C (business-to-consumer) is the type of e-commerce strategy that involves selling products or services directly to individual customers through an online platform. This is the electronic version of the basic retail strategy of selling directly to customers. E-business refers to any type of business that operates online, which could include B2C or other forms of e-commerce. B2G (business-to-government) refers to selling products or services to government agencies, while B2B (business-to-business) refers to selling products or services to other businesses.

The Electronic Version of the Basic Retail Strategy of Selling