Shine Clean, a laundry detergent manufacturer, employs unskilled locals and trains them. It manufactures its detergent using organic products. It uses biodegradable packaging that is sourced locally, and disposes its wastes using environmentally friendly methods. It follows the advice of its research team and takes discretionary actions in the hopes of making things better in the future. Shine Clean is pursuing the _____ strategy of CSR.

Question

Quizplus · Accepted Answer

Shine Clean is pursuing a proactive strategy of Corporate Social Responsibility (CSR) by going beyond what is legally required to benefit the environment and the community, such as using organic products, biodegradable packaging, and environmentally friendly waste disposal methods.

Shine Clean, a Laundry Detergent Manufacturer, Employs Unskilled Locals and Trains