Red Sun Inc., an automobile manufacturer, developed a new car model. The firm worked on identifying the strengths and weaknesses of the new model, the costs that would be incurred in its manufacture, and its target markets. Which of the following steps of the innovation process was the firm involved in?

Question

Quizplus · Accepted Answer

The firm was involved in assessing the new car model in terms of strengths and weaknesses, costs, and target markets. This falls under the assessing step of the innovation process.