John, an American national, was sent to India as part of a cultural exchange program from his university. On his arrival in India, he did not respond to his host who greeted him by joining his hands. He also declined the tea that was offered, emphasizing a cultural preference for coffee. He felt that his ways and culture were far superior to the ones in the host country. In this scenario, John displayed _____.

Question

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John displayed ethnocentrism, which is the belief that one's own cultural values, beliefs, and behaviors are superior to those of other cultures. This is evident in his refusal to adapt to the local culture and preference for his own cultural habits.

John, an American National, Was Sent to India as Part