In a business plan outline, the marketing strategy contains the:
A) description of the size of market, competitor strengths and weaknesses, and five-year sales goals.
B) overview of the business purpose and the business model for making money.
C) description of the management and staffing skills needed and available, compensation, and human resource systems.
D) details of the product characteristics, distribution, promotion, pricing, and market research.
E) description of cash flow projections for one to five years, breakeven points, and phased investment capital.
Correct Answer:
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