Businesses or products with high-market shares in low-growth markets are referred to as _____ in the BCG Matrix.

Question

Quizplus · Accepted Answer

Businesses or products with high-market shares in low-growth markets are referred to as Cash Cows in the BCG Matrix. This is because they generate significant cash flows due to their dominant market position, despite the slow growth in the market. They require minimal investment and are highly profitable, hence, they are considered the cash generators for the company.

Businesses or Products with High-Market Shares in Low-Growth Markets Are