Watercandy sells a range of premium confectionery products. Although the company's products are priced a little higher than those of its competitors, its customers are ready to pay for its unique flavours. Watercandy uses the _____ strategy to gain an advantage over its competitors.

Question

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Watercandy is using a differentiation strategy because it offers unique flavours that distinguish it from its competitors, even though its products are priced a little higher.

Watercandy Sells a Range of Premium Confectionery Products