RFM analysis analyzes and ranks customers based on:
A)their purchasing patterns.
B)their income status.
C)their residential location.
D)A and B
E)A,B,and C

Question

Quizplus · Accepted Answer

RFM analysis is a marketing technique used to analyze and rank customers based on their purchasing patterns, including how recently, how frequently, and how much they have purchased from a business. It does not take into account income status or residential location. Therefore, the best choice is A) their purchasing patterns.

RFM Analysis Analyzes and Ranks Customers Based On