Which of the following is a key ingredient in the philosophy of marketing that occurs when people give up something in order to receive something that they would rather have?
A)exchange
B)synergy
C)leverage
D)reciprocity

Question

Quizplus · Accepted Answer

Exchange is the key ingredient in the philosophy of marketing that occurs when people give up something in order to receive something that they would rather have. This is the foundation of transactional marketing and the concept of value exchange. Synergy, leverage, and reciprocity are important concepts in marketing, but they do not directly relate to the idea of exchange as a key ingredient in the philosophy of marketing.

Which of the Following Is a Key Ingredient in the Philosophy