Domino's Pizza is offering racing fans a chance to earn points toward NASCAR-branded merchandise via the NASCAR RacePoints loyalty program.Consumers who buy $20 worth of Domino's Pizza will receive 100 NASCAR RacePoints.NASCAR RacePoints will be credited to members' accounts.Racing fans can collect points to earn NASCAR merchandise,including apparel and hats or one-of-a-kind experiences,such as driving a real race car.What will occur when a NASCAR fan trades in his or her points for a mug autographed by a favourite driver?
A) synergy
B) sublimation
C) exchange
D) reciprocity
Correct Answer:
Verified
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