Which of the following is a marketing management philosophy?
A)sales promotion orientation
B)societal change orientation
C)market orientation
D)profitability orientation

Question

Quizplus · Accepted Answer

Market orientation is a marketing management philosophy that focuses on identifying and meeting the needs and wants of customers through market research and analysis. It involves understanding the target market, developing products or services that meet their needs, and delivering value to them. Sales promotion orientation and profitability orientation are more focused on increasing sales and profits, while societal change orientation is more focused on contributing to social welfare.

Which of the Following Is a Marketing Management Philosophy