For years,Richard Branson,founder of the Virgin Group has believed in customer service.He believes that good customer service stems from an environment that is founded on "a chain ,one that is consistent from beginning to end? " Which idea has - Virgin Group captured in this short phrase?
A)the societal concept
B)Maslow's hierarchy of needs
C)the marketing concept
D)the sales orientation philosophy

Question

Quizplus · Accepted Answer

The marketing concept justifies a company's existence by its ability to satisfy customers.

For Years,Richard Branson,founder of the Virgin Group Has Believed in Customer