Minor League Baseball suffers from sluggish attendance.To attract more fans to their games,owners often resort to gimmicks-free hot dog nights,events designed to get into the Guinness Book of Records,and celebrity visits.Salesmen for the teams and sports store owners try to push the sales of tickets onto local softball teams,what type of marketing management philosophy are they practicing?

Question

Quizplus · Accepted Answer

The marketing concept and a market-oriented philosophy is based on the consumer's wants and needs,and the organization will focus its activities on satisfying these customers by listening to them and revising strategies as necessary.They are not doing this rather they are pushing the tickets onto customers which is a sales orientation.

Minor League Baseball Suffers from Sluggish Attendance