The manufacturer of Omega brand watches has a market orientation and adheres to the marketing concept.Which of the following describes the first action the company would most likely take if it learned its customers were dissatisfied with its watches?

Question

Quizplus · Accepted Answer

A marketing concept and market-oriented philosophy are based on the consumer's wants and needs,and the organization will focus its activities on satisfying these customers by listening to them and revising strategies as necessary.

The Manufacturer of Omega Brand Watches Has a Market Orientation