Jewellery stores want to provide their customers with the highest quality of diamonds available at the lowest possible prices.Unfortunately,the lowest-priced diamonds these days are sold by African rebels who use the profits to engage in genocide.Human rights organizations have asked jewellers to buy diamonds that are "conflict-free," that is,from South Africa,Australia,or Canada.LeeBrant is one retail jewellery store that sells only diamonds that are certified to be from these countries.One could say that LeeBrant has which of the following type of orientation?

Question

Quizplus · Accepted Answer

LeeBrant has a societal marketing orientation because it is trying to not only satisfy customers' wants but also enhance society's long-term best interests.The other jewellers that continue to sell diamonds purchased from the rebels are more interested in satisfying their customers' desire for lower prices than in serving society.

Jewellery Stores Want to Provide Their Customers with the Highest